When it comes to building a Product

Be the First,

Or be the Best

Common mistakes

done by startups

Dreaming about the success of the business/product rather than making product documentation. Our first priority should be creating a product plan, expected outcome of the plan in stages, understanding our competitors, iterate. It might be a known idea or it might be a new concept that fails at the execution stage, due to the lack of knowledge, experience, confidence, skill & cost.
I am Sandeep P Gaonkar, I will help you build better products.

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Startup Secrets: Turning Products into Companies

You’ve figured out your value prop, you’ve got a great product under development. Now what? VCs often qualify deals as being a “feature” a “product” or a “company.”
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Netflix way- Navin Iyengar. Design like a scientist
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How do I

Build a

New Product

When transforming an idea into a profitable product, a company has to go through several stages to set a vision, define a strategy, develop a product, and sell it to the right people. It follows a long process of product creation that takes a lot of time, effort, research, competitor analysis, a team of professionals. Ideas and feature requests are captured as part of the product backlog. Prioritize features required for MVP and develop the product keeping scalability and user need in mind.  

I focus on the THREE most important factors.
1. Who are my users?
2. When do they need our product?
3. Why do they need our product?
Answering the above questions, helps us build better products. Who will use my product, When do they use our product and why should they choose us when compared to our competitors. When planning an MVP product, i choose to keep core business features to start with, clean user story, development, pre-launch, launch, user feedback, list down backlogs, set clear roadmap, define success metrics, iterate for the betterment of the product.  

Who are my users, When do they need our product? Why do they need our product?
Creating product plan

Creating a plan will revolve around predicting all potential outcomes associated with the launch. This plan, in essence, is your roadmap for problematic scenarios, and I will include creating a strategy for negative feedback, underwhelming metrics that fall short of the goal, addressing market fit. 

Having actions ready in place for what to do if one or multiple areas fail will help soften the blow of a poor initial response.

Things to plan

for a new product

As product managers we constantly make tough decisions, sometimes without enough information especially while developing a new product, to determine what right action may be at that time. An even more difficult situation is getting to the end of product development and not being able to measure how successful you were or what impact your decisions made. That’s where experience and data play the role. Data enables us and our team to determine whether the product has created the expected outcome or if it needs to be rethought in order to achieve success. Being a product manager, I have learned to explore all the different angles where a product can succeed or fail and then define the next iteration phase for the success or failure of the feature or product.  

New product development

Product roadmap

The product roadmap helps communicate the direction and progress of the product. It ensures day-to-day tasks align with and contribute to your higher-level business strategy. It involves describing vision, execution strategy, get aligned with stakeholders and customers, discussing product scenario, etc.  


Design is a way we can communicate with users, it relies on a problem solving approach to improve the quality of end-users. The key is to understand users for whom the product is being created. It attempt to solve real problems for real people, understanding prospective customer’s habits, behaviors, frustrations, needs, and wants.  


Product development incorporates the product’s entire journey, starting with user research, wireframing, prototyping, technical implementation, choosing the right development methodology, testing the product with real users, pre-launch, product launch, post-launch reviews. product enhancement etc.  

Quality assurance

Meeting the needs and expectations of customers with respect to design, functionality, reliability & price of the product. QA helps prevents serious issues during the project. QA engineers work on the project together with other team members (product owner, project manager, business analyst) throughout the software development cycle.  


customer feedback is an important aspect of building a successful product. It helps us understand the behavior and needs of our users in regards to our product or service. Understanding users can be tricky, we should not listen to their solution, we should ask for their problems.  


Once we understand problems users are facing, it time for a change. Start with a problem statement, identify design and development challenges, visualize the impact it can create on the next update, make a document about why changes were made and how are we gonna measure the success of the new iteration.  

Brands I have
worked with:

Sandeep P Gaonkar

Product guy
Bangalore, India.